An Atlanta business accelerator program has chosen Birmingham-based tech startup StreetMetrics from more than 350 applicants.
TechStars Atlanta is a 13-week program which is aimed at helping companies build their business networks, receive support and learn how to build and scale a business. This year’s class includes startups from Illinois, New Jersey, Louisiana, North Carolina, Georgia and Arkansas.
StreetMetrics uses geolocation data to measure the impact of ads on vehicles, such as taxis, cars, buses and trains, which company founder Drew Jackson said is one of the fastest growing segments of media in the U.S. However, there were few ways of measuring how those ads perform.
The StreetMetrics platform allows advertisers to know how many people saw the ad, as well as giving companies the digital tools to connect with their audiences. Jackson said he came up with the idea while developing his first company - which placed ads on semi-trucks.
To measure the ads’ effectiveness, Jackson and his team built software capable of measuring how many people saw a given ad and where they were located.
“Our experiences in Birmingham, both in the Velocity Accelerator and headquartering the company at Innovation Depot, have propelled us to this opportunity,” Jackson said. “We’re committed to building the next generation of audience intelligence software for moving out-of-home advertisers, and we believe our acceptance into TechStars validates what we’re building and gives us national exposure to investors and potential clients.”