Base, the first SaaS platform built exclusively for executive assistants, has announced the completion of a $2.6M seed funding round. The year-old company says it will use the funds to grow the platform and increase headcount on its sales, services, and engineering teams.
The funding round was led by Matchstick Ventures, with participation from Revolution’s Rise of the Rest Seed Fund, High Alpha Capital, and Slack Fund.
“This will help us continue to build a platform that is tailored to the unique responsibilities of assistants, while simultaneously elevating EAs and their profession along the way,” says CEO Paige McPheely.
Base helps modernize the way assistants and executives work together by providing tools and technology tailored to how executives actually work.
McPheely says she saw the daily stresses faced by many support professionals, such as inadequate technology, processes done by hand, communication inefficiencies, and more. “Because of this, EAs were spending much of their time performing tasks manually and not spending time being strategic,” she says. “The idea for Base grew from there.”