Atlanta-based website building company Makeswift has raised $1.5 million in equity in its most recent funding round. Pat Matthews, founder and CEO of Active Capital, led the round, with participation from 10 other investors.
The four-year-old company, formerly known as Landing Lion, had previously raised $500,000 in a “founder’s round” of funding before joining the Advanced Technology Development Center (ATDC) last year. The company plans to use the funding to facilitate the transition between Landing Lion and Makeswift.
“We have been heads-down in 2019 gathering feedback from an early set of Makeswift customers to fuel product development while simultaneously continuing to support thousands of Landing Lion users,” says Makeswift co-founder and CEO Alan Pledger. “We are preparing a transition path for those customers to Makeswift in early 2020. These funds will give us the runway we need to continue to support Landing Lion customers through this transition and get Makeswift to market.”
Landing Lion set itself apart from other website builders like WordPress with an intuitive interface that let you drag and drop page elements without the need for coding. The company’s automatic SEO optimization feature also gave it an advantage over most traditional landing page platforms. However, the introduction of Makeswift streamlines and strengthens Landing Lion’s existing technology.