Welcome to the technology news portal for SE business professionals.

Read Cary NC: Epic Games Raises $1B for Long-term Metaverse Plans

New Video: Fri Industry: Glasses

Global Tech News from Los Angeles, Singapore & More

Tech Podcasts Features CNET All Tech

  • Read SE Tech News
  • Read Global Tech News
  • Watch All Tech Videos
  • Listen to Tech Podcasts
  • New! Events
  • SE Region
    • Alabama
    • Florida
    • Georgia
    • Kentucky
    • Mississippi
    • North Carolina
    • South Carolina
    • Tennessee
  • About
    • About Us
    • Contact Us
    • Your Content on TAGTV SE
    • Partner with TAGTV SE
  • Go to Fintech SE

Archived TAGTV SE Tech News

Nashville TN: StudioNow Launches Content Procurement Platform Octerra

 121819

Posted December 18, 2019

If you’ve ever wondered how content marketing works on a corporate scale, you’re not alone. As it turns out, many of the agencies hired to deliver creative content for some of the world’s biggest brands and companies also have a tough time figuring it out. This situation led content production marketplace StudioNow to launch Octerra, a standalone marketing procurement SaaS platform created to improve the ecosystem of content production.

Based in Nashville and run by former StudioNow president and COO David Corts, Octerra is a software platform that provides a transparent bidding process for brands, agencies, and vendors related to content procurement. This increases efficiency, identifies value, and reveals true ROI, which can be tricky to measure correctly.

“We use our software to give them visibility,” Corts tells Hypepotamus. “That process of the agency bidding to companies has been offline forever, meaning there’s no data capture on where that money is going, or a fair and transparent process.” He also adds, “There’s all sorts of conflicts of interest.”

Read the rest here

 

 

Share

Share

Sitemap | Top
Copyright © 2021 All rights reserved. Custom Design by globalspeak
Archived TAGTV SE Tech News

Mobile Menu

  • Read SE Tech News
  • Read Global Tech News
  • Watch All Tech Videos
  • Listen to Tech Podcasts
  • New! Events
  • SE Region
    • Alabama
    • Florida
    • Georgia
    • Kentucky
    • Mississippi
    • North Carolina
    • South Carolina
    • Tennessee
  • About
    • About Us
    • Contact Us
    • Your Content on TAGTV SE
    • Partner with TAGTV SE
  • Go to Fintech SE