Jackson MS: App Developer Brings Tech Startup to Downtown Jackson
Sheena Allen is used to the double-takes when she walks into the room during tech conferences. African-American. Female. Mississippian. Few of the mobile app developers in the nation’s tech hub scenes can check off all three categories. But for Allen, the founder and CEO of Sheena Allen Apps, headquartered at Coalesce, a new cooperative work space in downtown Jackson, these qualities make her a triple threat. “I have this thing I say to myself," she says. "If they’re going to look at me twice, I’m going to give them a reason to look at me." "When I go to a conference, my whole point is to show my business plan. When I walk into the room, I can’t change the fact I’m a black female. But I want to get to a point one day where there is a black person on Forbes for something out-of-the-box. For most of us (African-Americans) it’s (recognition for) sports and music."