As a result of Mercedes-Benz USA “enhancing the fan experience,” Atlanta sports fans can now share a touchdown dance with Matt Ryan of the Atlanta Falcons, or celebrate a goal with Josef Martinez of the Atlanta United.
Mercedes-Benz is introducing its all-new augmented reality experience at Mercedes-Benz Stadium, which through 2021 will allow sports fans and visitors at all Falcons and Atlanta United home games to interact with virtual versions of Atlanta athletes.
Mercedes-Benz said that interaction will take place in ride-along tours, celebration dances and locker room chats through what it describes as a “technologically advanced, unique experience” at the stadium.
The company said guests who use voice commands, artificial intelligence and augmented reality are in the driver’s seat, making memories with local sports stars by creating their own customized and immersive experience.
Guests can activate a joyride “through the panes of reality” with Calvin Ridley of the Falcons or Michael Parkhurst of the United.
The user can say, “Hey Mercedes…” and let the all-new Mercedes-Benz User Experience, or MBUX, technology handle the rest. The visitor can experience Ridley demonstrating how to activate back massages, alter the temperature and play the visitor’s favorite tunes in vehicles outfitted with the MBUX system. Mercedes-Benz said the system parallels popular in-home virtual assistants.