LEXINGTON, Ky., Oct. 21, 2019 /PRNewswire/ -- As part of strategic efforts to leverage technology to maximize student success and build community, the University of Kentucky today announced a partnership with the global esports company Gen.G to build a first-of-its-kind global gaming and esports program.
The collaboration is being jointly led by two UK offices: Student and Academic Life and Information Technology Services.
A growing number of universities across the country are exploring esports teams and clubs. Today's announcement, a formalized partnership that the university has developed through its multimedia rights holder JMI Sports, promises strategically distinctive steps beyond esports as purely a competitive platform.
The partnership will emphasize access to opportunities for all University of Kentucky students. Gen.G, for example, has been a leader in working to diversify esports, launching the first all-female Fortnite team. Gen.G and UK are both focused on issues of equity and greater inclusivity.