The Atlanta Hawks & State Farm Arena have partnered with Intel Sports to provide fans with stunning immersive media experiences in-arena, on-air on Fox Sports Southeast and via digital/social media channels. The Intel True View platform delivers unique perspectives that regular cameras cannot capture. An array of 5K HD cameras are installed and mounted throughout the arena, which capture unique views and angles. Once the video is processed, the innovative system produces 360-degree highlights, freeze frames and exceptional views of the action, including from a player’s perspective, that are distributed to broadcast, digital and mobile platforms.
“We are excited to introduce this amazing innovation and continue enhancing the fan experience for Hawks fans everywhere,” said Andrew Saltzman, Chief Revenue Officer of the Atlanta Hawks & State Farm Arena. “Intel True View is the premier viewing technology in all of sports, and we are eager to work with Intel Sports on new and cutting-edge ways to showcase the incredible action displayed every game at State Farm Arena.”
Intel True View will complement and provide striking immersive media experiences for State Farm Arena’s scoreboard, the first continuous 360-degree video screen in the NBA, and corresponding corner video boards, each of which are HD-quality with 6mm LED video display technology.