PlayOn! Sports, an Atlanta-based company that streams live and on-demand high school sporting events across the U.S., has announced that it has raised $25 million in a Series B funding round led by venture investment firm BIP Capital, with participation from Jeff Vinik, Teall Capital, and Crossover.
The company plans to use the capital to accelerate its growth by jumpstarting the deployment of Pixellot automated production units throughout U.S. high schools and investing in its consumer products and automated marketing infrastructure.
PlayOn! Sports, which launched in 2006 as part of Turner Broadcasting and became an independent entity in 2008, began broadcasting athletics in 2009 with a state wrestling championship in Georgia. Today, the company handles operations for the NFHS Network, which streams more than 27 types of high school sports to paying subscribers.
David Rudolph PlayOn! SportsPlayOn! Sports partners with Pixellot, a manufacturer of automated video production units, to deliver its services. According to a statement, PlayOn! Sports uses the patented Pixellot technology in more than 4,000 units, which gives the company the capacity to produce and stream more than 150,000 live games per year “without the need for human involvement.”