DURHAM – The Looma Project apparently has a lot of people paying attention to its storytelling platform.
Some 41 investors have provided the company — also known as Looma — with $1.1 million in new capital. And according to the company’s SEC filing, they expect to raise an additional $1 million.
It’s the first sign of new cash for Looma since an original seed round of $375,000 disclosed in 2018.
Cary-based Cofounders Capital led that initial round in Looma, which also made Triangle entrepreneur Scot Wingo’s 2020 “tweener list,” a widely referenced list highlighting emerging startups in the Triangle.
The company’s first product, Loop At-Shelf Maker Stories, is a network of tablets that “connect grocery shoppers to the people behind their products.”