Posted July 09, 2020

DURHAM – The Looma Project apparently has a lot of people paying attention to its storytelling platform.

Some 41 investors have provided the company — also known as Looma — with $1.1 million in new capital. And according to the company’s SEC filing, they expect to raise an additional $1 million.

It’s the first sign of new cash for Looma since an original seed round of $375,000 disclosed in 2018.

Cary-based Cofounders Capital led that initial round in Looma, which also made Triangle entrepreneur Scot Wingo’s 2020 “tweener list,” a widely referenced list highlighting emerging startups in the Triangle.

The company’s first product, Loop At-Shelf Maker Stories, is a network of tablets that “connect grocery shoppers to the people behind their products.”

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