Shipt’s expansion with Fresh Thyme is a notable addition as the delivery company looks to gain ground on Instacart and tap into the specialty grocery space. Shipt now counts national retailers including Kroger, Safeway and parent company Target among its partners, as well as Midwestern retailer Meijer.
The expansion with Fresh Thyme comes at an interesting time for the Midwest. In February, online grocer Peapod said it would shut down its dwindling operations in the region, which cut off about 50,000 customers who utilized the service.
Meanwhile, Target, which owns Shipt and is headquartered in Minneapolis, is aggressively expanding fresh grocery pickup nationwide. AmazonFresh also expanded to Minneapolis and Indianapolis last summer, giving shoppers in the region even more delivery options.