A new esports complex under construction on the campus of the University of Kentucky has sold naming rights. The University of Kentucky Federal Credit Union has signed a 13-year naming rights deal for the facility. The credit union was founded in 1937 by members of the then-named UK College of Agriculture (now known as the College of Agriculture, Food and Environment) and has a full-service branch on campus.
The "UK Federal Credit Union Esports Lounge and Theater" will house the institution's growing esports program. The deal was negotiated by JMI Sports, the university's rights representative. As part of the sponsorship, the credit union will host a "feature night" each year, a speaker series and an esports conference.